Style and Substance – Are Both Critical To Make An Impression?

Week after week Francis was critically  given feedback in the Great British Bake Off for putting style over substance.  And Paul Hollywood was right, substance is important in a bakery competition, first impressions do count but if the cake doesn’t back it up then its all going to fall a bit flat isn’t it?

Working life isn’t quite like that, nor is promoting a business.  In both case style is important.  You need to make an impression and stand out from the crowd.  Take a look at these cakes:

If you had to choose one, you’d choose the nicest looking because you have nothing else to factor in.  That may be the way your potential clients choose their next service provider.

However if someone recommended you to them they may be more inclined to try your services.  Just as you’d choose a different cake if someone told you the slightly collapsible one would taste better, you’d probably give it a go.

However if that slice of cake didn’t taste so great, you’d not go back for a second slice would you? And what if your cake wasn’t there at all?

So yes, its critical you make a first impression.  Make sure your LinkedIn profile has a decent picture, your website and business cards look professional and that you turn up for meetings/interviews looking great, clean, tidy and professional.

And do back that up with substance, make sure that you are prepared and know what you’re talking about.  Be credible, have integrity,  be congruent in all that you do.

You may be familiar with the following impact statistics.  They are used frequently in personal development workshops and books.  Does it surprise you that performance only accounts for 10% of your personal impact?  Yet at work we so often spend so much time being diligent and hoping we’ll get noticed.  Yes it matters, but what matters more is getting yourself out there and getting noticed.  Volunteer to attend and speak up in meetings, attend networking events, make an online presence, use social media positively.

Remember your pie and make sure your cake is out there and on show – metaphorically of course.

Reflections coaching are experts in helping you make an impact, speak confidently, congruently and with integrity.  If you need help with your credibility at work or in businesses, then call Carolyn today on 07714 216388 to book your free consultation.

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